Hijackers and unauthorised resellers are not only a pricing problem. They can ship counterfeit or old stock under your listing and send you the negative reviews.
What is an Amazon listing hijacker?
A listing hijacker is another seller who joins your product listing, often with counterfeit, lower-quality or unauthorised stock, and competes for the Buy Box. Brand owners remove them using Brand Registry reports, test buys, trademark enforcement and distribution controls.
Enforcement fails when it ignores the source
Most unauthorised sellers are supplied by an authorised wholesaler or distributor upstream. Reporting the seller while the supply continues just creates a game of whack-a-mole.
The durable fix combines Brand Registry tools, test buys, distribution agreement clean-up and, where warranted, legal letters through an attorney.
What we do
- Confirm Brand Registry status and enrol your trademark
- Monitor listings for unauthorised sellers and content changes
- Run test buys to document counterfeit or condition issues
- Report violations with evidence through Brand Registry
- Trace supply back to the source and tighten distribution terms
- Coordinate cease-and-desist letters with your attorney where appropriate
How we start
1. Audit
Who is selling, what they are shipping, who supplies them.
2. Enforce
Report, escalate and document.
3. Protect
Brand Registry, MAP policy and monitoring so it stays fixed.
Frequently asked questions
Can you remove every seller?
Do I need a trademark?
Is this legal advice?
Related
Trademark registration · Account suspension
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Further reading from our blog