On TikTok Shop, creators are the sales team. A small number of them usually drive most of the revenue. Our job is to find those people faster and stop wasting samples and commission on the rest.
From a real launch: 2,449 affiliates were recruited, yet the top four videos produced about 57% of video revenue. That is why we focus on spotting converting videos fast and putting Spark Ads behind them. Read the full case.
How does the TikTok Shop affiliate program work?
In the TikTok Shop affiliate program, creators add a brand’s products to their videos or LIVEs and earn a commission on each sale. Brands set commission rates through open or targeted collaborations, often send free samples, and can boost the best creator videos with ads.
Why most affiliate programmes stall
Brands send hundreds of free samples, get a few videos, and decide TikTok does not work. The problem is usually targeting and follow-up: the wrong creators, no brief, no reason to post again.
How we run it
We recruit creators whose audience and past content match your product, use open and targeted collaborations with commission rates set from your margins, send samples against clear criteria, and brief creators on the hooks and claims that work and the ones that break policy. Creators who sell get better terms and repeat collaborations.
What we do
- Creator search, vetting and outreach
- Open, targeted and exclusive collaboration setup
- Commission strategy tied to product margins
- Sample approval rules and tracking
- Creator briefs: hooks, demos, talking points and policy-safe claims
- Top-creator retainer and repeat-collab management
- Spark Ads codes so top videos can be boosted with ad spend
- Weekly reporting by creator and video
How we start
1. Economics
Set commission and sample budgets from your real margins.
2. Recruit and brief
Build a first wave of matched creators with clear briefs.
3. Double down
Shift samples, commission and ads behind the creators who convert.
How our creator engine works
Finding creators who sell is a numbers game. Our AI tools do the searching and follow-up at scale, so your team can focus on the creators who perform.
Every week
- AI scans the Creator Marketplace for niche creators who fit your brand
- Automated outreach to 2,000+ potential creators
- Follow-ups, gifting and commission offers managed for you
Every month
- Performance tracking for every collaboration, built to handle 2,000+ a month
- Top creators rewarded with better terms and repeat collaborations
- Best videos boosted with Spark Ads
Frequently asked questions
What commission should we offer?
How many creators do we need?
Can you work with creators we already know?
Related
TikTok Shop management · Short-video content & UGC · TikTok ads & GMV Max · LIVE shopping
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