Amazon PPC is one of the biggest costs in your business. Run without a plan, it quietly eats your margin. We manage it like a profit line: break-even bids per placement, clean campaign structure and weekly search-term work.
From a real account: We fixed the listing and targeting first, then raised ad spend 25%. In one quarter sales rose 45.8%, net profit rose 81.5% and TACoS fell from 18.8% to 16.1%. Read the full case.
What is Amazon PPC?
Amazon PPC (pay-per-click) is Amazon’s advertising system, where sellers pay each time a shopper clicks their ad. The main ad types are Sponsored Products, Sponsored Brands and Sponsored Display, which appear in search results, on product pages and across Amazon.
Why most Amazon PPC accounts overspend
Broad and auto campaigns left running for months, the same keyword bid on in five campaigns at once, no negatives, and bids set from a target ACoS that has nothing to do with the product’s actual margin. The result: rising TACoS, flat organic sales, and nobody able to say which ads make money.
How we manage Amazon PPC
We calculate break-even ACoS for every ASIN from its real margin after fees. Campaigns are structured so each keyword lives in one place, with research, performance and brand-defence campaigns kept separate. Every week we mine search terms, add negatives, promote winners to exact match and adjust bids by placement. Monthly, we report TACoS, new-to-brand and organic rank alongside ad metrics, so you can see whether ads are building the business or just renting sales.
What we do
- Break-even ACoS and target bids per ASIN
- Sponsored Products, Sponsored Brands and Sponsored Display
- Sponsored Brands video and Store spotlight campaigns
- Search-term mining, negatives and harvesting to exact match
- Placement and dayparting adjustments
- Product targeting and competitor conquesting
- Launch campaigns for new products
- Brand defence on your own listings
- Monthly reporting on ACoS, TACoS, new-to-brand and organic rank
ACoS vs TACoS: which number matters?
| Metric | What it measures | Why it matters |
|---|---|---|
| ACoS | Ad spend ÷ ad sales | Shows ad efficiency, but ignores organic sales |
| TACoS | Ad spend ÷ total sales | Shows whether ads are growing the whole business |
| Break-even ACoS | Profit margin before ad spend | The highest ACoS a product can run without losing money |
How we start
1. PPC audit
Find wasted spend, overlap and missing coverage.
2. Rebuild
New structure, negatives and break-even bids.
3. Optimise weekly
Search terms, bids and placements, reported monthly.
Inside our Amazon PPC process
Every campaign is run by a specialist and backed by our AI-powered PPC engine, which watches performance around the clock so your budget always flows to the keywords that sell.
What happens in your account
- Auto, manual and Sponsored Brands campaigns built around your goals
- Rule-based bid adjustments that scale spend toward your ACoS targets
- Search-term analysis that cuts waste and promotes winning keywords
- Competitor vs brand PPC data visualised in one dashboard
How we keep you updated
Frequently asked questions
How much does Amazon PPC management cost?
What is a good ACoS on Amazon?
How long does it take to improve Amazon PPC?
Do you manage Amazon DSP as well?
Will you teach our team?
Related services
Amazon SEO · Amazon DSP · Listing optimization · PPC masterclass
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