Meta Ads Management for Ecommerce

Meta is still the biggest place to find new customers outside the marketplaces. We run Facebook and Instagram ads that create demand, then measure them against the profit they add, not the ROAS Meta reports.

What does a Meta ads agency do for ecommerce brands?

A Meta ads agency plans, builds and optimises Facebook and Instagram advertising: tracking with the pixel and Conversions API, campaign structure, audiences, creative testing and budget scaling. For ecommerce brands the goal is profitable new customers, not just platform-reported ROAS.

Where Meta fits for marketplace brands

Meta ads can send shoppers to your own store, to Amazon (with attribution through Amazon’s tools) or support a TikTok Shop launch. We pick the destination by margin and customer lifetime value, not habit. Many brands see Meta’s effect on Amazon search volume and branded sales, so we look at total business results, not just pixel conversions.

How we run accounts

Simple campaign structures that give Meta’s delivery system room to learn, broad targeting supported by strong creative, a constant creative testing pipeline, and clean tracking through the pixel and Conversions API. Budgets scale when new-customer cost and contribution margin say so.

What we do

• Account and tracking audit: pixel, Conversions API, catalogue and events
• Campaign structure for prospecting, retargeting and retention
• Advantage+ shopping and catalogue campaigns where they fit
• Creative strategy and weekly testing
• Audience and offer testing
• Traffic to Shopify, Amazon or TikTok Shop with the right attribution
• Reporting on new-customer cost, contribution margin and blended results

How we start

Frequently asked questions

Related

Ad creative & UGC · Shopify & DTC store audit · Email & SMS marketing · Google Ads