Google Ads works best as a complement to marketplace growth: capture people already searching for your product category and your brand.
Is Google Ads worth it for ecommerce brands?
Google Ads is worth it for ecommerce brands with their own store and healthy margins, because it captures shoppers already searching for the product. It works best with accurate conversion tracking, a clean product feed for Shopping ads, and bids set from product margin.
Where it fits
Brand search defence, high-intent category terms and Shopping campaigns can bring profitable traffic to a DTC site. Done carelessly, it also pays for clicks you would have won organically.
We structure campaigns around margin and conversion data, not impression volume, and keep brand and non-brand terms separate so you can see what each is really doing.
What we do
- Account and conversion-tracking audit
- Search and Shopping campaign structure
- Product feed optimisation
- Negative keyword and search-term management
- Brand versus non-brand reporting
- Break-even targets by product, not account average
How we start
1. Tracking first
Fix measurement before spending.
2. Structure
Campaigns by intent and margin.
3. Optimise weekly
Search terms, bids and feed.
Frequently asked questions
Do I need a website?
How much budget do I need?
Do you also run Meta ads?
Get the honest version of your numbers
A free account audit from the person who would actually run your account.