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Trademark Registration for Amazon Brand Registry

Trademark filing in the US, UK, EU and beyond, and Amazon Brand Registry enrolment, so you can unlock A+ Content, Brand Stores and brand protection.

No registered trademark, no Brand Registry. No Brand Registry, no A+ Content, Brand Store, Sponsored Brands or real defence against hijackers. We get your trademark filed and your brand enrolled.

Do I need a trademark to sell on Amazon?

You can sell on Amazon without a trademark, but you need a registered or pending trademark to join Amazon Brand Registry. Brand Registry unlocks A+ Content, Brand Stores, Sponsored Brands ads, brand analytics and the tools to report counterfeits and hijackers.

What a trademark unlocks on Amazon

  • Amazon Brand Registry and its enforcement tools
  • A+ Content, Premium A+ and Brand Stores
  • Sponsored Brands and Sponsored Brands video ads
  • Brand Analytics and Search Query Performance data
  • Stronger standing against hijackers and counterfeits
  • A foundation for selling in more countries

Choose your country

Amazon IP Accelerator can let some brands enrol in Brand Registry while their application is pending, using an approved law firm. We will tell you whether it makes sense for your timeline.

What we do

  • Trademark search and clearance check before filing
  • Class selection for your products
  • Filing in the US, UK, EU and other marketplaces
  • Office action and objection support through partner attorneys
  • Amazon Brand Registry enrolment
  • Brand protection set-up after approval

How it works

1. Check

Search for conflicts and choose classes.

2. File

Prepare and submit the application in each country.

3. Enrol

Register with Amazon Brand Registry and set up protection.

Frequently asked questions

How long does trademark registration take?
It depends on the office. Some register within months, while the US often takes longer. A pending application can be enough for Brand Registry in many cases.
Can I use a pending trademark for Brand Registry?
Yes, Amazon accepts pending applications from many trademark offices. IP Accelerator is another route in some marketplaces.
Do I need a word mark or a logo mark?
A word mark is usually the strongest first choice for Amazon because it protects the brand name in any style.
Are you a law firm?
No. We manage the process and work with trademark attorneys where legal advice or representation is needed.

Related services

Listing hijacker removal · A+ Content · Brand Store · Brand story & guidelines

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