Shoppers compare three or four tabs before they buy. A clear brand story and consistent design are what make yours the one they trust. We write and design your Amazon Brand Story and give you guidelines that keep everything else consistent.
What is the Amazon Brand Story?
The Amazon Brand Story is a scrolling carousel that brand-registered sellers can add to their product pages, above the A+ Content. It introduces the brand, can cross-link to other products and the Brand Store, and appears across all of the brand’s listings.
What the Brand Story module does
The Brand Story is a scrolling carousel that appears on your detail pages for brand-registered sellers. It is space to explain who you are, cross-sell other products and link shoppers to your Brand Store, separate from product-specific A+ Content.
Why guidelines matter on Amazon
Most brands build images, A+, Brand Store and ads at different times with different designers. The result looks like five companies. A short practical guideline (logo use, colours, type, photo style, icon set, tone of voice) fixes that and makes every future asset faster to produce.
What we do
- Brand Story copy and carousel design
- Practical brand guidelines sized for Amazon and TikTok Shop
- Colour, typography, icon and photo-style rules
- Tone of voice and claims guidance for copy
- Templates for infographics and A+ modules
- Hand-off files your team or other designers can reuse
How we start
1. Discover
Short workshop on your customer, competitors and what makes you different.
2. Design
Brand Story and guideline drafts with two rounds of revision.
3. Roll out
Apply the system across listings, A+ and your Brand Store.
Frequently asked questions
Do I need Brand Registry?
We already have brand guidelines.
Is this the same as A+ Content?
Related
A+ Content · Brand Store · Listing images · Trademark registration
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