Plenty of TikTok Shops show healthy GMV and still lose money once commission, discounts, samples and ads are counted. The audit shows what your shop actually earns, and what to fix first.
What is a TikTok Shop audit?
A TikTok Shop audit reviews a shop’s real profitability after fees, affiliate commission, discounts, samples and ads, plus its creator programme, ad settings, listings and shop health score. It ends with a ranked list of changes to improve profit.
What we look at
Your real cost per order after referral fees, affiliate commission, seller-funded discounts, free samples and ad spend. Which creators and videos drive sales and which just consume samples. How your GMV Max or other campaigns are set up and whether the ROI target matches your break-even. Shop health scores, violations and fulfilment performance.
What you get
A written report with a ranked action list, each item marked with expected impact and effort, plus a call to walk through it. If you want us to do the work afterwards, we will quote for it; if not, the report is yours to use.
What the audit covers
- Unit economics and break-even ROI per product
- Affiliate programme structure, commission levels and sample ROI
- Creator and video performance concentration
- Ads and GMV Max configuration
- Product listings, pricing and offer design
- Shop performance score, policy violations and fulfilment metrics
- Fit with your Amazon and DTC channels
How it works
1. Access
Grant read access to the shop and ads account.
2. Analysis
We work through the data, usually within two weeks.
3. Walkthrough
A call to go through findings and the action list.
What the audit looks at
We run the same AI-assisted diagnostic we use when onboarding new clients, so you see your shop the way our team does.
Our diagnostic covers
- Ad spend vs revenue and true ROAS after commission
- Creator performance and sample efficiency
- Hidden ad inefficiencies and wasted budget
- Policy compliance risks in listings and content
- Keyword and content gaps in your product listings
Frequently asked questions
Is the audit free?
Do you need our login?
What if our shop is brand new?
Related
TikTok Shop management · Shop setup & onboarding · TikTok ads & GMV Max · Affiliate & creator program
Get the honest version of your numbers
A free account audit from the person who would actually run your account.