LIVE turns a product demo into an event: real-time questions, limited offers and a buy button on screen. It rewards brands that plan the show, not just turn the camera on.
What is TikTok Shop LIVE?
TikTok Shop LIVE lets brands and creators sell products during a live stream, with products pinned on screen so viewers can buy without leaving the video. It works best for products that benefit from demonstration and on a regular schedule.
When LIVE works
LIVE suits products that benefit from demonstration, comparison or a story: beauty, kitchen, gadgets, apparel, supplements with clear routines. It works best on a regular schedule, so viewers and the algorithm learn when to expect you.
What we organise
Run-of-show scripts, offer and flash-deal planning, product pinning order, hosts (your team, affiliate creators or experienced LIVE hosts), basic studio setup guidance and LIVE promotion through ads. After each session we review the replay data: viewer retention, product clicks and conversion by segment.
What we do
- LIVE strategy and schedule
- Run-of-show scripts and segment plans
- Flash deals, vouchers and bundle planning
- Host sourcing and briefing (brand team, creators or pro hosts)
- Studio and equipment guidance
- LIVE promotion with ads
- Post-LIVE analysis and improvement plan
How we start
1. Pilot
Plan and run a small number of test sessions.
2. Learn
Review retention, clicks and conversion by segment.
3. Schedule
Turn what works into a regular LIVE calendar.
Frequently asked questions
Do we need a big following to go LIVE?
How long should a LIVE be?
Can creators host LIVEs for our products?
Related
Affiliate & creator program · Short-video content & UGC · TikTok Shop management · TikTok ads & GMV Max
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