A listing has two jobs: get found in Amazon search, and convince the shopper once they land. We rewrite and rebuild listings to do both, using the words your customers actually type.
From a real audit: A ten-month-old listing with 681 reviews sold 1,847 units against 957 for an eleven-year-old listing with 3,536 reviews. The difference was keyword coverage: 120 of 143 relevant keywords on page one, against 84. Read the full case.
What is Amazon listing optimization?
Amazon listing optimization is improving a product detail page so it ranks higher in Amazon search and converts more visitors into buyers. It covers keyword research, the title, bullet points, description, backend search terms, attributes, images, video and A+ Content.
What a high-converting Amazon listing has
A title that leads with the search terms that matter and reads well on mobile. Bullets that answer the questions shoppers ask in reviews. A main image that wins the click on the search page, and secondary images that show scale, use and proof. Complete attributes, so filters and browse pages include you. A+ Content that handles objections and cross-sells the range.
Keywords from real search data
We build keyword lists from your search term reports, Brand Analytics and Search Query Performance, and competitor listings, not from guesswork. Then we check every priority term is actually indexed after the update.
What we do
- Keyword research from search-term and Brand Analytics data
- Title, bullet and description rewrites in your brand voice
- Backend search terms and attribute completion
- Indexing checks on priority keywords
- Image stack review and briefs
- A+ Content and comparison charts
- Variation structure fixes
- Before-and-after tracking of sessions, conversion and rank
How we work
1. Research
Keyword and competitor research, plus a review of your reviews and returns.
2. Rewrite
New copy, backend terms and image briefs for your approval.
3. Measure
Indexing checks and before-and-after conversion tracking.
How we optimise your listings
We combine proven research tools with our own AI keyword model to find the words your customers use, then turn them into copy that ranks and sells.
Research
- Keyword discovery with Helium 10, DataDive and our AI keyword prediction model
- Review sentiment analysis to surface what buyers love and what holds them back
Rewrite and upgrade
- Titles written for a higher click-through rate
- Benefit-driven bullet points
- Descriptions built with keyword clustering
- Backend search terms optimised
- Images and A+ Content enhanced
Frequently asked questions
How long does Amazon listing optimization take?
Will changing my title hurt my ranking?
Is listing optimization the same as Amazon SEO?
Do you write A+ Content too?
Related services
Amazon SEO · Listing images · A+ Content · Amazon PPC management
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