Frequently asked questions

Yes, if your time is better spent on product and supply than on daily ad bids and listing fixes. A good agency pays for itself by cutting wasted ad spend, lifting conversion and protecting account health. The key is choosing one that reports on profit, not just ad sales, so you can see the return on its fee. In one account we fixed the listing and targeting first, then raised ad spend 25%, and net profit rose 81.5% quarter on quarter. Read the case.

Agencies in the US and Europe usually charge a flat monthly retainer, a percentage of ad spend or sales, or a mix of both. The right fee depends on how many channels, products and services you need. Always ask what is included, how results are reported and whether there is a minimum term before you sign.

A good ACoS is one that stays below your break-even ACoS, which equals your profit margin before ad costs (how to work out break-even ACoS). A product with a 35% margin can run profitably at 25% ACoS; one with a 20% margin cannot. We also track TACoS (ad spend divided by total sales), because it shows whether ads are building organic sales over time.

TACoS (total advertising cost of sales) is your ad spend divided by your total sales, paid and organic. While ACoS shows how efficient your ads are, TACoS shows whether advertising is growing the whole business. A falling TACoS with rising sales means ads are lifting organic rank, which is what healthy growth looks like.

Wasted ad spend can usually be cut within the first few weeks. Listing and conversion improvements tend to show within one to two months, and organic rank builds over roughly 90 days (why rank that depends on ads is rented) as sales velocity grows. New products and competitive categories take longer, which is why we agree targets with you at the start.

For most brands, yes. Brand Registry unlocks A+ Content, Sponsored Brands ads, Brand Analytics and stronger tools to remove copycat listings. You need a registered or pending trademark to enrol, and our team can help you file one and set up Brand Registry.

Yes. We review the reason for the suspension or listing block, fix the root cause, and prepare a clear plan of action for Amazon. We also help prevent repeat issues by monitoring account health, policy warnings, IP complaints and stock problems before they turn into suspensions.

For most consumer brands, yes. TikTok Shop reaches shoppers before they search, so it creates new demand instead of fighting for the same keywords. Many brands also see more branded searches on Amazon after their products start selling on TikTok, so the two channels grow each other.

TikTok Shop charges a referral fee on each order, and the rate depends on your country and product category. On top of that you pay creator commission on affiliate sales, free samples for creators, and any ad spend such as GMV Max or Spark Ads. We plan these costs per product so every sale is still profitable.

Start with a competitive price and an optimised product listing, then get samples to creators who already post in your niche. A steady flow of short videos, a few LIVE sessions and a small GMV Max budget on your best-performing content usually bring the first sales and reviews.

We search for creators who already make content for your type of product and audience, reach out at scale, send samples to the best fits and track who actually drives sales. Top performers get better commission and repeat collaborations, so your creator network grows month after month.

GMV Max is TikTok’s automated campaign type for TikTok Shop ads. It uses your product videos, creator content and LIVE streams to find buyers and optimises for total sales (GMV) rather than clicks. It works best when it has plenty of strong creator videos to choose from, so content and ads have to be planned together.

Indirectly, yes. Viral TikTok videos send many shoppers to Amazon to search for your brand, and those extra branded searches and sales help your Amazon listings rank. We plan launches on both channels together so you capture demand wherever people choose to buy.

We grow Amazon and TikTok Shop together under one team and one plan, and we judge success by your profit, not just ad sales. You get a dedicated lead, AI-assisted tools for keywords and bids, and reports written in plain English that show what changed and why.

We charge flat monthly fees agreed up front, so our focus stays on growing your sales and profit. The fee depends on the channels and services you need, and you get a clear written quote after your free audit.

An AI-assisted review of your listings, advertising and account health, checked by a senior specialist. You get a ranked list of the biggest opportunities, and the findings are yours to keep, whether or not you work with us.

A dedicated lead who owns your strategy and results, supported every day by specialists in ads, listings, creative and TikTok Shop. You always know who is working on your brand.

You get a weekly PPC report with AI recommendations, a monthly report and strategy call, and a quarterly profitability review with an updated growth roadmap. We reply to messages within 24 hours.

Yes. You stay the owner of your Seller Central, TikTok Shop and ad accounts. We work through user access that you grant and can remove at any time, and all listings, creative and reports we make for you belong to your brand.

Yes. Alongside Amazon and TikTok Shop we manage Walmart Marketplace and Facebook and Instagram ads, all reported together so you see one clear picture of your growth.