What ROAS Do I Need to Be Profitable? Work It Out From Your Margin
A good ROAS is any ROAS above your break-even, which is 1 divided by your contribution margin. How to calculate it for Amazon and Shopify.
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Resources
Performance Marketing
Brand vs Performance Spend: How Much Should a DTC Brand Put in Each?
Keep most budget in performance until first orders are profitable, then shift toward brand as CAC rises. A split by stage and how to measure it.
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