What Is a Good Email Open and Click Rate in 2026? Klaviyo’s Data
Klaviyo's 2026 data puts campaign opens at 31% and clicks at 1.69%. Here is how to read them and why revenue per recipient matters more.
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Resources
Retention
Customer retention on Amazon and TikTok Shop: repeat purchases, targeted promotions and the profit in the second order.
Everyone Optimises the First Purchase. The Profit Is in the Second.
Repeat buyers change the CPC you can afford. How to use Amazon's three retention tools properly, what to measure, and when retention cannot help.
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