Social Commerce Passes $100B: What It Means for Brands in 2026
US social commerce is forecast to top $100B in 2026. TikTok Shop is growing fastest, but Facebook and Instagram still carry most of the spending.
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Resources
Future of Ecommerce
What Durable DTC Brands Do Differently: Rothy’s, Caraway, Hanna
Rothy's, Caraway and Hanna Andersson show how DTC brands last: patient capital, clear positioning, defensible claims and Amazon on their own terms.
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