Your TikTok Shop Has 79 Customers and Fewer Than One Repeat Buyer
TikTok Shop now offers Amazon-style segmented promotions, but on a young shop the retention segments are empty. Use them for acquisition and retain on Amazon.
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Resources
TikTok Shop
TikTok Shop fees, GMV Max, affiliates and promotions: what actually moves sales for brands selling on TikTok Shop alongside Amazon.
TikTok Shop Charges 6%. That Isn’t the Number That Matters.
TikTok Shop's 6% referral fee looks cheap next to Amazon. Once discounts and affiliate commission are stacked in, the comparison changes.
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2,449 Affiliates. Four Videos Made Most of the Money.
We recruited 2,449 affiliates for a TikTok Shop launch. Four videos drove most of the video revenue. Here is what that means for strategy.
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