If Your Rank Collapses When You Cut Ad Spend, You’re Renting It
A two-week ad spend test shows whether your Amazon rank is owned or rented, plus TACoS benchmarks, the launch window and the maths of conversion.
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Resources
Amazon Advertising
Amazon PPC, Sponsored Products, Amazon DSP and Amazon Marketing Cloud, written from real accounts: how to scale ad spend without losing profit.
Five Questions You Should Be Able to Answer Before You Scale
Scaling an account you cannot see is just amplifying an unknown. Five questions to answer, with where to find the data and what good looks like.
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PPC Is an Amplifier, Not a Fix
A brand's profit had halved while its agency kept raising bids. We fixed the listing first, then scaled ads. Here is what the numbers did.
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What We Learned Building 100+ Amazon Marketing Cloud Audiences
Lessons from building more than a hundred SQL-driven AMC audiences: which segments performed, why many fail to build, and when AMC is worth it.
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