A 10-Month-Old Listing Is Outselling an 11-Year-Old One
A real audit of 500 keywords and eleven German cookware listings shows why two ten-month-old listings outsell an eleven-year-old household name.
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Resources
Straight talk on Amazon, TikTok Shop & Walmart
Worked examples, formulas you can run on your own account, and the occasional correction to advice that does not hold up.
Your TikTok Shop Has 79 Customers and Fewer Than One Repeat Buyer
TikTok Shop now offers Amazon-style segmented promotions, but on a young shop the retention segments are empty. Use them for acquisition and retain on Amazon.
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We Paid Six Cents a Click on Amazon. Here’s What That Actually Buys.
Real Creator Connections numbers: $0.06 per click, $3.64 per order, a 1.69% conversion rate, and why creator acceptance rarely means content.
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Five Questions You Should Be Able to Answer Before You Scale
Scaling an account you cannot see is just amplifying an unknown. Five questions to answer, with where to find the data and what good looks like.
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Most Brands Don’t Have an Advertising Problem
Ads can only distribute a reason to choose you, not create one. How to tell whether a stuck Amazon brand has an advertising or a positioning…
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TikTok Shop Charges 6%. That Isn’t the Number That Matters.
TikTok Shop's 6% referral fee looks cheap next to Amazon. Once discounts and affiliate commission are stacked in, the comparison changes.
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PPC Is an Amplifier, Not a Fix
A brand's profit had halved while its agency kept raising bids. We fixed the listing first, then scaled ads. Here is what the numbers did.
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Someone Is Already Selling Your Brand on Amazon. It Just Isn’t You.
Not selling on Amazon does not keep your brand off Amazon. It only decides who controls the page. Here is how CPG founders take it back.
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2,449 Affiliates. Four Videos Made Most of the Money.
We recruited 2,449 affiliates for a TikTok Shop launch. Four videos drove most of the video revenue. Here is what that means for strategy.
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What We Learned Building 100+ Amazon Marketing Cloud Audiences
Lessons from building more than a hundred SQL-driven AMC audiences: which segments performed, why many fail to build, and when AMC is worth it.
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