The Ten-Minute Amazon Listing Audit: Six Things to Check
Six things on your own Amazon detail page reveal whether you control your brand or a reseller does. No tools needed, about ten minutes, plus the…
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Resources
Straight talk on Amazon, TikTok Shop & Walmart
Worked examples, formulas you can run on your own account, and the occasional correction to advice that does not hold up.
Amazon Ads on iHerb: Only If You Already Sell There
Amazon Retail Ad Service puts your Amazon Ads campaigns on other retailers' sites, but only where your products are already sold. Here is who should test…
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The Only Two Sanctioned Ways to Get Amazon Reviews
Amazon sanctions two ways to get reviews: the Request a Review button and Vine. Everything else is a bet. Here is what is banned and what…
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We Automated Amazon PPC. It Nearly Emptied the Bank Account.
Automation tools handle repetitive PPC work well but cannot see shifting intent, supervise broad match or test new ad types. Automate the repetition, supervise the strategy.
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Your Price Is Doing More Work Than Your Ads
Price touches every lever on Amazon: the Buy Box, what you can afford to bid, and conversion. Here is how to set it, discount it and…
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If Your Rank Collapses When You Cut Ad Spend, You’re Renting It
A two-week ad spend test shows whether your Amazon rank is owned or rented, plus TACoS benchmarks, the launch window and the maths of conversion.
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Everyone Optimises the First Purchase. The Profit Is in the Second.
Repeat buyers change the CPC you can afford. How to use Amazon's three retention tools properly, what to measure, and when retention cannot help.
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Our Five Amazon Predictions for 2025, Graded Honestly
We marked our own homework on five Amazon predictions for 2025: what landed, what we overstated, and what it means for sellers heading into 2027.
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Amazon’s FBA Reimbursement Change: What It Actually Cost
Amazon now reimburses lost FBA inventory at manufacturing cost with a much shorter claim window. What it cost sellers, and what to do differently.
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Delivery Speed Is Now a Ranking Lever, Not a Shipping Option
Delivery speed now shapes Amazon ranking and the Featured Offer. The date shoppers see depends on where your stock sits, not how fast you pack.
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