
Amazon Removed the Featured Offer Eligibility Gate: What Decides the Buy Box Now
Amazon dropped the separate eligibility check for the Featured Offer. Why you can still lose the Buy Box, and a checklist to find out why.
Worked examples, formulas you can run on your own account, and the occasional correction to advice that does not hold up.


Amazon dropped the separate eligibility check for the Featured Offer. Why you can still lose the Buy Box, and a checklist to find out why.

Amazon's free Creative Agent builds video and display ads from your listings. Here is how to use it and test it before spending on it.

Amazon blocks ChatGPT's crawlers and fights outside shopping agents. What that means for Amazon-only brands, and when a site you control starts to matter.

Amazon's Buy for Me agent can list and buy from your own website. Here is how to check, how to opt out, and when staying in…

Prime shoppers can now set a target price and let Amazon buy automatically. Coupons don't apply. What that means for deals and repricing.

Ads inside Amazon's AI assistant have been billable since March 25, 2026, and US campaigns are auto-enrolled. How to find them and test them.

Why FBA capacity limits drop before peak, the three levers that raise them, and when AWD or a 3PL makes more sense than fighting for space.

US YouTube creators can now tag Amazon products in Shorts, videos and lives. What it means for brands, and whether to move creator budget from TikTok.

Referral fees are the smallest part. One July 2026 model puts TikTok Shop's all-in take at 38% to 52% of GMV for a first-year product.

Since September 2026, ChatGPT shopping results need a product feed. Here is how to connect one, fix your product data and track whether ChatGPT recommends you.