Resources

Straight talk on Amazon, TikTok Shop & Walmart

Worked examples, formulas you can run on your own account, and the occasional correction to advice that does not hold up.

SellerElevate insights: real results from our articles, including +81.5% net profit in one quarter, 57% of TikTok Shop video revenue from four videos and 9x ROAS from AMC audiences

Marketplace Strategy9 min read

Tariffs After the Supreme Court: Refunds, Section 301 and Q4 Margins

The Supreme Court struck down IEEPA tariffs, but new Section 301 duties replaced them. Who can claim refunds, what applies now, and how to re-price for…

Read →

Amazon Advertising9 min read

The FTC Is Suing Amazon Over Ad Pricing: Did You Overpay?

The FTC and 22 states allege Amazon hid a reserve price in its ad auction. Amazon denies it. Here is how to check your own data.

Read →

Amazon Policy & Fees9 min read

Amazon’s 90% Business Hour Delivery Rate and Tougher SFP Targets

Amazon now wants 90% of FBM Business orders delivered during business hours. Here is what changed, how SFP targets rose, and what to fix before October…

Read →

Amazon Policy & Fees9 min read

Why Your Amazon Strikethrough Price Disappeared (and How to Get It Back)

Since April 23, Amazon only shows List Prices backed by real sales or another retailer. Why strikethroughs vanished and how to rebuild one for Q4.

Read →

AI for Sellers8 min read

Amazon Now Requires a Label on AI-Generated Models in Product Images

Amazon now requires a metadata tag on images with photorealistic AI-generated people. Which images need it, how to add it, and when to shoot real models.

Read →

AI for Sellers8 min read

Managing Amazon Through Claude: Seller Plugin and Ads MCP Server

Amazon now lets sellers run inventory, pricing, listings and ads through Claude. What each tool does, what to delegate, and the guardrails to set first.

Read →